Digital Ads Made Simple – Phonics Digital

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Is PPC Right For My Business?

If you’re looking for more enquiries, more phone calls or more website visitors, PPC can deliver results much faster than waiting for your website to rank organically. The key isn’t spending more money, it’s choosing the right platform and creating a customer journey that turns clicks into customers.

Google Search

Appear when customers are actively searching for your products or services. Ideal for generating enquiries from people ready to buy.

Performance Max

Reach customers across Google Search, Maps, YouTube, Gmail and Display with AI-powered campaigns designed to maximise your reach.

YouTube

Build brand awareness and introduce your business through engaging video adverts that keep your brand front of mind.

Meta & Retargeting

Most people don’t enquire on their first visit. Retargeting keeps your business visible while customers continue their research, helping turn interest into enquiries.

It’s About More Than Your Budget

Successful PPC isn’t just about how much you spend, it’s about what happens after someone clicks. From the advert they see to the landing page they visit, every step of the customer journey plays a part in turning interest into business.

Why Businesses Choose Phonics

✅ No Contracts. No Tie-Ins. Stay because you want to, not because you have to.

✅ FREE Tracking Setup. We’ll install Google Analytics, Google Tag Manager and Meta Pixel, so every campaign starts with the right foundations.

✅ Plain English, Always. We explain everything without the jargon, so you always know exactly what’s happening.

✅ Google & Meta Specialists. We create, manage and optimise campaigns across the platforms that matter most.

✅ In-Depth Monthly Reporting. Clear reports that focus on the metrics that actually matter to your business.

✅ Continuous Campaign Monitoring. We keep an eye on your campaigns throughout the month, making improvements whenever they’re needed.

✅ Honest Advice. If something isn’t delivering the results it should, we’ll tell you and recommend a better approach.

✅ You Own Everything. Your Google Ads, Meta Business Manager and tracking accounts stay in your name. You retain complete ownership at all times.

What You Can Expect

Whether you're completely new to Google and Meta Ads or looking to improve existing campaigns, we're here to help.

At Phonics Digital, we take the time to understand your business, your customers and your goals before recommending the right strategy. No jargon, no long contracts and no unnecessary complexity, just honest advice and campaigns designed to help your business grow.

We Take Care Of Everything

Strategy
Keyword Research
Campaign Creation
Analytics & Tracking Setup
Write Ad Copy & Implement
Monitoring & Optimisation
Ad Copy
Landing Page Advice
Monthly Reporting
Dedicated Account Manager
Monthly Report

get started

Looking for something more bespoke?

get in touch

Victory Internet Pharmacy

Case Study – Google Ads for a Local Pharmacy

A local pharmacy wanted to increase enquiries and attract new customers searching for online pharmaceutical services.

Phonics Digital created a targeted Google Ads campaign focused on high-intent search terms such as “online pharmacy” and other relevant keywords. By combining keyword research, compelling ad copy and ongoing campaign optimisation, we ensured the adverts appeared when potential customers were actively looking for the services the pharmacy offered.

The Results

100+ phone calls generated
13 new customer sign-ups
Highly targeted local Google Ads campaign
Continuous optimisation to maximise performance

This campaign demonstrates the strength of Google Ads when your business appears in front of customers at the exact moment they’re searching for your products or services.

Director Mortgages

Strategy: Case Study – Director Mortgages

A mortgage broker wanted to generate enquiries for director-based mortgages within a targeted local area.

To encourage potential customers to take action, we created a Meta Ads campaign using nine different advert creatives, each promoting a free downloadable guide as the lead magnet. Instead of sending people to a website, interested users completed a built-in lead form, allowing their details to be sent directly to the client for immediate follow-up.

The Results

33 qualified lead form submissions
£139 total advertising spend
Average cost per lead: £4.21

By combining a strong offer with targeted advertising and a simple lead generation process, the client was able to generate high-quality enquiries at a highly competitive cost.

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Social Media

Boost your brand’s presence on social media platforms with strategies that engage and grow your audience.

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Digital Audio

Yes, digital audio is a thing—and it’s a fantastic way to reach your target audience with tailored audio content.

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Google Local Services Ads

Connect with local customers who are actively searching for your services in your area, be seen before Google Ads

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Video Content

Grow your content strategy with engaging videos that capture your audience’s attention and convey your message effectively.

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Newsletters

Keep your current customers engaged with monthly email updates that provide valuable content and strengthen your brand loyalty.

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View All Services

Wayne has been doing my Facebook marketing for a while now, but even before he started working for me I knew he was someone I could get to know, like and trust. He now sorts out our Facebook Ad’s from design to ensuring the right people see it, meaning we don’t waste money. I would always recommend Wayne to anyone looking at Facebook Ads.
Rob Smith – IClean & clear

Couldn’t be happier having Wayne help us with our Google ads- I was expecting it to take some time to get some traction, however, we saw an immediate increase in traffic and enquiry are to the Freedom bifold’s site. Wayne has been great to deal with throughout, very efficient and clearly has a great knowledge of internet marketing.
Edward Barry-Walsh - Freedom Bespoke

The world of Digital Marketing and social media is opaque to me. However, with Wayne’s help we have been able to use its power and influence to keep in touch with our existing customers and attract new ones.
Terry Healy - Portsmouth Golf Centre

After dozen phone calls, Wayne’s persistence paid off. We met for a planned meeting of 5 minutes which became 45 minutes. During this, he demonstrated a depth of knowledge of my industry which won him my trust to manage the Digital Marketing for my online business of Victory Internet Pharmacy. In the 3 years, since that first meeting, he has transformed our online presence on social media gaining us many patients who trust us to manage their medications. Phonics Digital is a valuable partner to have.
Abbas B. Rahim – Victory Internet Pharmacy

I've been using Wayne for 2 years now and he's really helped me and my business. We're getting around 25-30 leads a month. Wayne Manages google ads, and social media ads for us. Very friendly and communication is great.
Luke Jackson – South downs Garden Rooms

Excellent customer service, and really friendly and helpful
Sean Logan – Viking Prints

Wayne is brilliant, easy to work with, has great ideas and produces results 👍
James Byrne - Mortgages by James