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PPC

Pay-Per-Click (PPC) advertising is an effective online marketing strategy that quickly drives targeted traffic to your website and social media channels.  At Phonics, we create customised PPC campaigns tailored to your business goals, ensuring a strong return on investment.

What is PPC?

PPC, or Pay-Per-Click, is an advertising model where advertisers pay a fee each time their ad is clicked. This cost-effective approach allows your ads to appear prominently on search engines and social media platforms, helping you reach a targeted audience efficiently and effectively.

Why PPC?

PPC offers several key benefits that enhance your advertising efforts. It enables precise targeting, allowing you to reach your ideal customers based on demographics and interests. Additionally, PPC provides measurable results with robust tracking, helping you assess campaign performance and make data-driven decisions. You also have complete budget control, as you can set and adjust your spending as needed. Finally, PPC supports various ad formats, including text, display, and video ads, which can be tailored to engage your audience effectively.

Packages

No matter your experience level with PPC, Phonics provides customised solutions for all. We excel in creating and optimising PPC campaigns on both Google and Facebook to drive targeted traffic and boost conversions. Our team designs and manages campaigns to ensure your ads reach the right audience at the right time, maximising your ROI and growing your business.

Google Ads

  • Google Ads Account
  • Keyword Research
  • Campaign Creation
  • Analytics & Tracking Setup
  • Write Ad Copy & Implement
  • Monitoring & Optimisation
  • Add Negative Keywords
  • Landing Page Recommendations
  • Campaign Structure Breakdown
  • Key Account Management
  • Monthly Report

Facebook

  • Facebook Business Manager Set Up
  • Facebook Pixel Installation
  • Facebook Audience Research
  • Facebook Retargeting
  • Facebook Campaign Creation
  • Facebook Lead Form Generation
  • Facebook Artwork Creation
  • External Analytics & Tracking Setup
  • Facebook Monitoring & Optimisation
  • Landing Page Recommendations
  • Facebook A/B Testing Of Ad Set, Creative And Placement
  • Facebooks Ads Campaign Structure Breakdown
  • Facebook Traffic Management
  • Monthly Report

Looking for something more bespoke?

get in touch

Victory Internet Pharmacy

Strategy: Phonics Digital designed a Google Ads campaign targeting keywords like “online pharmacy” to reach local customers actively searching for pharmaceutical services. In July 2024, the campaign generated over 100 phone calls and 13 new customer sign-ups, demonstrating the power of targeted PPC advertising.

HTAA – Training

Strategy: Phonics Digital executed a comprehensive Facebook campaign in July 2023, targeting both new prospects and those already familiar with HTAA. The campaign effectively generated a substantial number of new leads (56), further establishing HTAA’s presence in the market.

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Wayne has been doing my Facebook marketing for a while now, but even before he started working for me I knew he was someone I could get to know, like and trust. He now sorts out our Facebook Ad’s from design to ensuring the right people see it, meaning we don’t waste money. I would always recommend Wayne to anyone looking at Facebook Ads.

Rob Smith – IClean & clear

Couldn’t be happier having Wayne help us with our Google ads- I was expecting it to take some time to get some traction, however, we saw an immediate increase in traffic and enquiry are to the Freedom bifold’s site. Wayne has been great to deal with throughout, very efficient and clearly has a great knowledge of internet marketing.

Edward Barry-Walsh - Freedom Bespoke

The world of Digital Marketing and social media is opaque to me. However, with Wayne’s help we have been able to use its power and influence to keep in touch with our existing customers and attract new ones.

Terry Healy - Portsmouth Golf Centre

After dozen phone calls, Wayne’s persistence paid off. We met for a planned meeting of 5 minutes which became 45 minutes. During this, he demonstrated a depth of knowledge of my industry which won him my trust to manage the Digital Marketing for my online business of Victory Internet Pharmacy. In the 3 years, since that first meeting, he has transformed our online presence on social media gaining us many patients who trust us to manage their medications. Phonics Digital is a valuable partner to have.

Abbas B. Rahim – Victory Internet Pharmacy

I've been using Wayne for 2 years now and he's really helped me and my business. We're getting around 25-30 leads a month. Wayne Manages google ads, and social media ads for us. Very friendly and communication is great.

Luke Jackson – South downs Garden Rooms

Excellent customer service, and really friendly and helpful

Sean Logan – Viking Prints

Wayne is brilliant, easy to work with, has great ideas and produces results 👍

James Byrne - Mortgages by James

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