LSAs Results For a Hampshire based Plumbing & Heating Business
The local company needed a cost-effective way to generate high-quality, local leads while ensuring transparency in their ad spend. Working with Google Local Services Ads (LSAs) and not the traditional Google Ads, which charge per click, LSAs allowed us to operate on a pay-per-lead model—only charging when a local customer makes the first successful connection.
With LSAs, the company was able to:
✅ Set a manageable budget, ensuring no overspending.
✅ Only pay for valid leads, reducing wasted ad spend.
✅ Gain top placement on Google search, ahead of standard PPC ads.
✅ Benefit from Google’s trust factor, with the Google Guaranteed badge.
✅ See clear, real-time reporting to track ROI and adjust budgets accordingly.
Local Services Ads have allowed the company to scale their business while maintaining full control over their marketing spend. Unlike traditional PPC ads, LSAs charge only when a potential customer calls and connects, ensuring that every pound spent contributes to business growth.
By leveraging LSAs’ transparent reporting, manageable budgets, and high-quality local leads, this Hampshire-based plumbing and heating company is now consistently growing—without overspending on unqualified leads.
