Amazon PPC – Phonics Digital

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What it is...

Amazon PPC is an advertising model where sellers pay a fee each time their ad is clicked. This cost-effective strategy positions your products in front of potential buyers searching for relevant keywords, increasing the chances of conversion and ensuring your products stand out in a crowded marketplace.

why you need it...

Amazon PPC offers unique advantages that enhance your brand’s presence on Amazon. It allows you to precisely target shoppers based on search terms, product categories, and customer behavior. With detailed analytics, you can measure performance and optimise campaigns in real-time, ensuring you get the best possible results.

Moreover, Amazon PPC gives you full budget control, letting you set and adjust your spending to align with your goals. With a variety of ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, Amazon PPC provides the flexibility to reach your audience effectively and drive sustained sales growth

A Complete Service

Whether you're new to Amazon or an experienced seller, Phonics offers a complete Amazon service to support your growth. From in-depth product research and account management to optimising ads and providing detailed monthly reporting, we handle every aspect of your Amazon business. Our team ensures your products reach the right audience, driving sales and maximising your ROI while keeping you informed with regular updates on performance.

Amazon Research & Analysis

Keyword Research
Competitor Research
Full Account Audit
PPC Audit

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Amazon Account Management

Amazon Account Management
Listing Creations
Creating Parent/Child Listings
Fixing Listing Issues
Listing Optimisation
Seller Support
Brand Registry Setup

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Amazon Account Reporting

Daily/weekly campaign optimisations
Monthly Reporting
Weekly recorded Loom reports

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Looking for something more bespoke?

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Case Study

Our initial task was to correct and fully optimise all product listings, leading to an immediate boost in click-through rates (CTR). We enhanced product images to display items in their packaging, reflecting how customers would receive them.

After conducting extensive competitor research and keyword analysis, we launched targeted PPC campaigns focused on ranking, discovery, and ASIN targeting with “hyper-relevant” keywords that precisely described the products.

This strategic approach led to achieving the No. 1 organic rank in the category across the UK by Month 3. Under our management, Year 1 revenue reached £98k with a 27% profit margin, and Year 2 revenue soared to £380k with a 40% profit margin. All products were priced below £20, with most averaging £10.

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Wayne has been doing my Facebook marketing for a while now, but even before he started working for me I knew he was someone I could get to know, like and trust. He now sorts out our Facebook Ad’s from design to ensuring the right people see it, meaning we don’t waste money. I would always recommend Wayne to anyone looking at Facebook Ads.
Rob Smith – IClean & clear

Couldn’t be happier having Wayne help us with our Google ads- I was expecting it to take some time to get some traction, however, we saw an immediate increase in traffic and enquiry are to the Freedom bifold’s site. Wayne has been great to deal with throughout, very efficient and clearly has a great knowledge of internet marketing.
Edward Barry-Walsh - Freedom Bespoke

The world of Digital Marketing and social media is opaque to me. However, with Wayne’s help we have been able to use its power and influence to keep in touch with our existing customers and attract new ones.
Terry Healy - Portsmouth Golf Centre

After dozen phone calls, Wayne’s persistence paid off. We met for a planned meeting of 5 minutes which became 45 minutes. During this, he demonstrated a depth of knowledge of my industry which won him my trust to manage the Digital Marketing for my online business of Victory Internet Pharmacy. In the 3 years, since that first meeting, he has transformed our online presence on social media gaining us many patients who trust us to manage their medications. Phonics Digital is a valuable partner to have.
Abbas B. Rahim – Victory Internet Pharmacy

I've been using Wayne for 2 years now and he's really helped me and my business. We're getting around 25-30 leads a month. Wayne Manages google ads, and social media ads for us. Very friendly and communication is great.
Luke Jackson – South downs Garden Rooms

Excellent customer service, and really friendly and helpful
Sean Logan – Viking Prints

Wayne is brilliant, easy to work with, has great ideas and produces results 👍
James Byrne - Mortgages by James